HCI@Viz is a Lab housed in the Department of Visualization at Texas A&M University that consists of five research groups. The Lab conducts research in Human-Computer Interaction, Human-Centered Computing, and interactive systems. Together, the five groups span topics ranging from embodied interaction, virtual and augmented reality, data visualization, child-computer interaction, soft materials interaction, and interactive storytelling amongst others.

The five research groups in HCI@Viz are:

The StoryLab

The StoryLab pursues science and design of interactive systems grounded in the rationale of storytelling. How do people engage their narrative cognitive structures to augment higher-level thought functions?


TEILab focuses on interaction research based on the premise that humans are embodied beings. Essentially, if the human mind is 'designed' to function in a physical, spatial, temporal, and social world, how do we account for such higher-level thinking as abstraction, learning, creativity, self-identity, and motivation. For Human-Computer Interaction research, our question becomes how one might design technology to support such higher-level functions around the principles of human embodiment. 

Indie Lab

The INDIE (INteractive Data and Immersive Environments) group focuses on the design and evaluation of applications and techniques that support effective interaction and understanding of data, information, and virtual environments. Research areas include (but are not limited to) information visualization, virtual reality, 3D interaction, visual analytics, and educational technology.

Soft Interaction Lab

Soft Interaction Lab, led by professor J. Hwaryoung Seo, is an interactive art/design research group. We integrate physical and virtual experiences experimenting soft/organic materials and tangible interaction technology. Our primary aim is to engage diverse audiences who could get benefits from soft interaction through research and creative activities. 

McNamara Lab

McNamara Lab conducts research in Computer Graphics, particularly in the application of visual perception to accelerate and improve computer graphics, animation & visualization.